We will share a secret with you... At Odessey, we like developing creative corporate web sites! Whether your needs are Business to Business (B2B), or Business to Consumer (B2C) understanding the needs of our clients, their business, their goals and objectives is paramount in presenting the right web site image.

You cannot hook and chain web surfers. A site that delivers visual impact, entertains, shares information and adds value to the visitors experience is all important if you want them to return and remember and who and what you are. A good visitor experience is essential if you are to have any chance of them buying your product or services.

Corporate web sites generally fall into two sectors, information marketing and e-commerce.  An excellent example of an informative marketing site would be the Tropical Storm Allison Recovery Project site; the organization behind this project has skillfully retained public interest by releasing weekly flood table information, enticing the visitor to return multiple times over several months to learn how they might be affected. Two very well known an effective e-commerce sites are of course, Dell Computers and EBay, each is focused on the visitor buying a product or service.

All successful site designs share five common ingredients; they must be enjoyable, have visual impact, provide simple and concise information, and be easy to navigate, as the level of surfing skills will range from expert to almost zero.

Developing a successful web site is a combination of carefully chosen words that best represent your company and products, catch the attention of search engine algorithms, and ignite the imagination of the visitor. In addition to the promotion of corporate branding, graphics and photographs are also important as they visually tell a story and add value to the site.

At Odessey we create adventures in web site marketing, depending on your business or target market, it can be clean and simple, or wild and exciting. Let us help your company develop a web-marketing plan as part of a comprehensive design and marketing program and create a site that excites the surfer and adds value to your bottom line.